Ducati North America Reports Record Sales

The year 2007 goes down as Ducati North America’s best ever year, with retail sales passing the 10,000 mark for the first time. Total North American sales grew by 22% in 2007; up from the previous record of 8,200 bikes in 2006. Ducati North America’s unit sales have more than doubled since 2003.

The top sellers in 2007 were the new 1098 Superbike, the Monster family, and the nostalgic Sport Classic line. “Ducatisti the world over had a lot to celebrate in 2007, with class leading new bikes and unprecedented success in Moto GP. Ducati North America is proud to be a part of the success story and we look forward to another outstanding year in 2008; starting with the arrival of the 848, 1098 R, and Desmosedici RR in the first quarter!” said Michael Lock, CEO of Ducati North America.

The Ducati Performance Department also reported growth of 109 percent in accessory sales, and 42 percent in apparel sales.